Mark H. McCormack, one of America’s most influential entrepreneurs, is often regarded as the pioneer of modern sports marketing. With just a handshake agreement with golf legend Arnold Palmer and under $1,000, McCormack founded International Management Group (IMG). Over the next forty years, he transformed it into a multimillion-dollar powerhouse with a presence in over forty countries.
McCormack’s book, What They Don’t Teach You at Harvard Business School, has become essential reading for professionals at every level, offering practical advice drawn from his “applied people sense” approach. The book’s key sections cover critical aspects of business—like sales, negotiation, self-awareness, and time management—with actionable guidance, including:
• Insights into the “hidden” dynamics of deal-making
• Management philosophies that fail—and the one that works
• The art of leading (and attending) meetings effectively
• Positive applications of negative reinforcement
• Techniques for aggressive observation to gain a competitive edge
• And much more
